It was the golden era for the hangover aficionado looking to get drunk and caffeinated all at once. Jameson and Jäegermeister had both just released a cold brew variant of their preferred tipple, Bailey’s released a weirdly non-alcoholic coffee drink, and just about every brewery had no less than 18 barrel-aged coffee stouts with liqueur-level ABVs on their taproom menu. (I still maintain that PBRry is a much better name for this star-crossed endeavor.) These were the boom times for coffee-infused alcohol drinks. We first reported on PBR’s Hard Coffee back in 2019 when it was first released. Pabst Blue Ribbon-PBR, the quintessential dive beer, the perfectly imperfect unstuffy cold one-swerved out of their lane a little bit when they decided to create their Hard Coffee line of beverages three years ago, which they have now course-corrected by putting the kibosh on the whole operation. Pour one out for weird milky alcoholic beverages with shoehorned-in coffee ties.
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